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Connecting to Real Experiences

October 30, 2007

Screenshot of Baldwin Wallace College's Be That Flash siteI came across Baldwin Wallace’s Web site as I was thumbing through Step Into Design magazine at Barnes and Noble. This is another example of a trend I have seen in college Web sites.

This site is drawing you into the world of being a student at Baldwin Wallace. Jared Spool classifies this kind of content as Inukshuk content (see previous post to find out more about Inukshuk content).

One thing that got my attention is that it looks like once you are a student at this college, you are able to create an “action plan” online that your professors access and make recommendations based on what is in that action plan. I think this site uses Flash well to create a good user experience as you meet 4 different students and hear their stories.

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