Jeff Bridgforth :: Webcraftsman

Tell me a story: Google’s Super Bowl Ad

February 8, 2010

I was delighted by this com­mer­cial last night as I watched the Super Bowl. It is a great exam­ple of sto­ry­telling. I was totally drawn into the story that this com­mer­cial tells.

As Paul Boag points out, “They take some­thing very mun­dane like a search engine and give it real emo­tion and per­son­al­ity. This ad con­nects search­ing with liv­ing your live and makes it an intrin­sic part of day to day liv­ing. Brilliant!”

Paul has been read­ing Made to Stick and recently men­tioned it on his pod­cast. I started read­ing this book in the fall but had put it down. I am moti­vated to pick it back up.

This com­mer­cial is “sticky.” It con­nects to the viewer’s emo­tions. It is con­crete because it con­nects with some­thing most peo­ple come into con­tact everyday–a search on Google. I agree with Paul that they have done a good job of mak­ing some­thing mun­dane into some­thing that we con­nect with and will remember.

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