The “Experience” of Martha Stewart’s New Web site

April 5, 2007

I saw Martha Stewart’s new Web site for the first time tonight. I was pretty impressed by what I saw. The site takes advantage of Flash video, sIFR, and Javascripting that all contribute to experiencing the Martha Stewart brand online.

You can take a tour of the new features which uses Flash video. It combines screenshots, animation, video of Martha and her voice over. I was wowed by the first experience I had with the site. I particularly liked a “Photo Gallery” module that uses CSS and Javascripting. I would love to learn how to do that.