Beyond the Web site

June 4, 2009

Yesterday afternoon, I received this email from raysbaseball.com. I had bought tickets over the weekend to see today’s game.

I was really impressed with the information in this email. It told me about the starting pitchers for both teams and had links to relevant statistics. There were also links to information about visiting Tropicana Field. And it was information relevant to have a better experience at the baseball game.

This is a great example of thinking beyond your Web site and having a Web strategy. It utilizes other technology means to enhance the experience of the product, a Major League baseball game.

Paul Boag recently posted 10 ways to put your content in front of more people. This email is a fine example of what Paul was mentioning.