Jeff Bridgforth :: Webcraftsman

Let’s talk about me

An experienced WordPress designer

I have 10 years of experience as a Web designer in a large non-profit organization. I have been working with WordPress for the past 5 years. My current employer sees the value of this open source solution and I have begun to design and develop sites exclusively in WordPress. I have used it as a blog solution and a content management system for other traditional Web sites.

I am a Web strategist

A project can never be just about a Web site. Whether it is using Twitter, Facebook, other social media, or going mobile, the client needs a customized Web strategy that will leverage the numerous ways that their content can be accessed beyond their Web site.

For the past 10 years, I have given leadership to the Web strategy for the U.S. Campus Ministry of Campus Crusade for Christ which serves over 800 campuses, with a desire to expand to more. I consistently challenge those I work with to think beyond just building a Web site to developing a Web strategy that meets their ministry objectives.

I am a CSS and HTML expert

I am an expert CSS coder that pushes CSS to its limits in all my projects. I have been incorporating CSS3 in recent projects to enhance the user experience in the browsers that support it. I am also very well versed in HTML and prefer to hand code. I have advanced knowledge of Photoshop and Fireworks. Illustrator is becoming one of my favorite tools. I have programming experience with PHP and MySQL and have been developing those skills of late in WordPress.

I specialize in clean, elegant interfaces

Donald Norman has said that “attractive things work better.” Beautiful design improves communication through visual organization and an attractive aesthetic. A brand’s success is all about its perception. I believe a clean and elegant interface increases the value of a brand by helping communicate function, increase usability, create an attractive personality, and build trust with between the brand and the end user.

I am a catalyst for resource release

I have an unquenchable thirst for learning. I have a passion for the Web and love to keep up on the latest trends and techniques. I have taken advantage of conferences like User Interface, Refresh ’06, and Photoshop World to improve my skills and learn from the industry’s best.

I also love to pass along what I have learned to others. Whether it is mentioning a book or blog post to a collegue, sharing a link on Twitter, or writing a post on my personal blog, I love to empower others with the knowledge I have gained.

Let’s talk about you

You want to empower clients to leverage social media and word of mouth marketing

You are visionaries who empower your clients by teaching them how to blog, leverage social media, and become great at word of mouth marketing. You recognize that companies are more successful when they make people happy.

You are a catalyst for resource release

Through conferences, communities, and consulting, you are empowering your clients with the knowledge they need to be more effective in engaging their audience in a conversation.

Who you need

You need a WordPress and Web designer who can improve your blogs, sites, and social media pages. You need someone with the technical and creative skills that can get your content online and out the door so that it can educate and empower your clients.

Pick me

I have the skills you are looking for. I have an understanding of social media and the importance of leveraging it to meet strategic objectives.

I want to work with a creative team that leverages technology to change the world. You are a creative team that is doing that. I am attracted to the innovative environment that you describe in your job listing. I would look forward to working with visionaries and meeting the challenges that each day would bring.

Making GasPedal Better

You asked to show you how to make your sites better. I have prepared a mockup of an improved design of the homepage of gaspedal.com and insight into my improved design.