Jeff Bridgforth :: Webcraftsman

Crafting Web sites since 1999

I am a Web designer passionate about creating elegant, inspiring, and usable Web experiences that connect with an audience and fulfull business objectives.

What Makes GodSquad.com Successful??

December 21, 2005

Ministry Thoughts · My work

I recently got an email from a for­mer Cam­pus Cru­sade for Christ staff mem­ber who is now work­ing with Prison Fel­low­ship. He wanted to get some tips based on my work with GodSquad.com. Here is my response:

To be hon­est, I am hav­ing some trou­ble in deter­min­ing what to tell you. I feel like the part of God­Squad that helps new stu­dents to con­sider start­ing a min­istry on their cam­pus is the weak­est part of the site. I have redone it sev­eral times and I am still not that happy with it. It does com­mu­ni­cate our vision and how they can be a part of it. I think it is more of a God thing then what we are doing with the site. I think the rest of the site and the valu­able resources are prob­a­bly a sell­ing point.

I have been con­sid­er­ing look­ing at sites like Weight Watch­ers and oth­ers to see what kind of “pre­view” they give to those con­sid­er­ing “join­ing”. I would love to have some video at some point show­ing stu­dents who have started a min­istry. Another idea I have to start is just have some tes­ti­mo­ni­als with pic­tures and text so that new peo­ple could iden­tify with. Here is a recent arti­cle that got me think­ing more about it.

I wish I could be of more help. To be hon­est, I am amazed that I get as many con­tacts through the site as I do because I think it could be a whole lot bet­ter. Maybe the fact that we do a fairly good job of lay­ing out the process that reas­sures them. Again, I think it is mostly a God thing.

I may be short chang­ing myself. I have put thought into how to cast vision for new stu­dents and vol­un­teers to start min­istries. But I have never been very happy with the solu­tions I have come up with. I would much rather have images and video that can help cre­ate a more emo­tional con­nec­tion which is what you want to do in vision cast­ing. I had started learn­ing Flash a cou­ple of years ago for that very rea­son. I would like to get some video of a suc­cess­ful launch so that poten­tial lead­ers could “see it” in action.

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