Jeff Bridgforth :: Webcraftsman

Crafting Web sites since 1999

I am a Web designer passionate about creating elegant, inspiring, and usable Web experiences that connect with an audience and fulfull business objectives.

Redesign or Realign?

November 8, 2005

Design (Web)

This morn­ing, I read anar­ti­cle by Cameron Moll, Good Design­ers Redesign, Great Design­ers Realign. I found it very help­ful as I have been con­sid­er­ing a cou­ple of redesign projects. It was also affirm­ing to me that I am head­ing in the right direc­tion as I con­sider a major redesign of one of my sites, God­Squad.

“In direct con­trast to the Redesign­ers, the Realign­ers cite strate­gic objec­tives and user needs as rea­sons to con­sider a site over­haul. The desire to redesign is aesthetic-driven, while the desire to realign is purpose-driven. One approach seeks merely to refresh, the other aims to fully repo­si­tion and may or may not include a full refresh.”

Cameron also cited another arti­cle on A List Apart that I read last week, Never Get Involved in a Land War in Asia (or Build a Web­site for No Rea­son). Both of these arti­cles are help­ing me to think about the impor­tance of strat­egy as we do Web design work.

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