Jeff Bridgforth :: Webcraftsman

Crafting Web sites since 1999

I am a Web designer passionate about creating elegant, inspiring, and usable Web experiences that connect with an audience and fulfull business objectives.

My Campus, His Call

Launched Jan­u­ary 2009
Visit the site

My Cam­pus, His Call was devel­oped to help sur­face stu­dents that God had pre­pared to start a min­istry on their cam­pus. The strat­egy was to pro­duce Face­book ads that would direct traf­fic to the Web site.

My idea was to keep the site as sim­ple as pos­si­ble. The goal was for stu­dents to hear a tes­ti­mony from another stu­dent who started Cam­pus Cru­sade on his cam­pus. The call to action was to fill out a form indi­cat­ing inter­est in help­ing to start a min­istry on that user’s campus.

My role

  • Site con­cept and visual design
  • XTML and CSS coding
  • Infor­ma­tion architecture
  • User expe­ri­ence
  • Inte­gra­tion of Flash video
  • Word­Press templates

Key Ben­e­fits

  • Build­ing the site in Word­Press allows the site owner to update content
  • Video tes­ti­mony instead of just writ­ten con­tent — “Inuk­shuk con­tent”
  • Sim­ple with a clear call to action

Tech­nol­ogy

  • Flash video solu­tion using FlowPlayer
  • Word­Press CMS
Screenshot of My Campus, His Call Web site

Projects