Launched: June 2010
Contractor for Big Sea Design & Development
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Hoola Monsters is a hoop dance group out of St. Petersburg, Florida. They wanted a new look to showcase their performances, custom monster-sized hoops for sale, and the various classes they offer.
Working with the principal of Big Sea, we decided that a distressed visual look would best represent the Hoola Monster brand. I worked with their existing color palette of pink, green, and purple to create a new visual look. I chose a grunge style typeface from FontSquirrel.com and implemented it using @font-face. The client was also fond of swirl type ornaments which I incorporated into the design.
I was responsible for the overall visual design and typography choices. The principal of Big Sea then created secondary page layouts and graphic elements to extend the theme that I had created.
My role in the project
- overall visual design
- homepage design
- basic structure of secondary pages
- typography choice of Xenophone typeface
- WordPress template pages (XTML, CSS, and PHP) for homepage and basic secondary page
Key Benefits
- Built in WordPress so that client can update and edit content
- Visual identity that better represents the Hoola Monster brand
Technology
- @font-face using Xenophone typeface for headings and other elements
- WordPress
