Jeff Bridgforth :: Webcraftsman

Jan­u­ary 2011
Con­trac­tor for Big Sea Design
View Solu­tion
(Big Sea imple­mented the site dif­fer­ently from my solution)

Cat Doc­tors is part of the Tampa Ani­mal and Bird Hos­pi­tal net­work. Big Sea had designed and built a par­ent Web­site. They con­tracted me to build a child site for Cat Doctors.

The design chal­lenge was to cre­ate a site that fit with the look of the par­ent site but had it’s own unique iden­tity. The clien­tele of this clinic were a lit­tle more well to do and kitch in their tastes. Another sell­ing point of this busi­ness is that “no dogs are allowed.”

I tied into the brand­ing of the par­ent site by reusing type­faces and col­ors. But I used dif­fer­ent weights and cat sil­hou­ettes to give Cat Doc­tors it’s own look.

My role in the project

• visual design
• cre­ated 3 tem­plates — home­page, gallery page, and sin­gle con­tent page

Key Ben­e­fits

• con­tin­ued the brand­ing of the par­ent site with it’s own unique flavor
• empha­sized the “cats only” dis­tinc­tion of this clinic through use of icons and copy

Tech­nol­ogy

• Type­kit font embedding
• HTML5 seman­tic code
• Mod­ern­izr script