Jeff Bridgforth :: Webcraftsman

Crafting Web sites since 1999

I am a Web designer passionate about creating elegant, inspiring, and usable Web experiences that connect with an audience and fulfull business objectives.

Communicating Ideas

Tell me a story: Google’s Super Bowl Ad

February 8, 2010

I was delighted by this com­mer­cial last night as I watched the Super Bowl. It is a great exam­ple of sto­ry­telling. I was totally drawn into the story that this com­mer­cial tells. As Paul Boag points out, “They take some­thing very mun­dane like a search engine and give it real emo­tion and per­son­al­ity. This ad connects […]

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