thirtyonethree

The creative blog of Jeff Bridgforth

August 2007 Monthly Archive


Helpful, Practical Feature from AirTran

Last week I booked a flight to Boston for November using the AirTran. On the last page of the process, I found a feature that I really liked. It gave me the option to import both my departing flight and returning flight into Outlook. All the information that I needed to create a calendar event was in the file that was downloaded from the AirTran site. Nice!

Screenshot of Outlook feature described above

Embracing the Medium

Khoi Vinh wrote an article for print designers who want to get into Web design. I think he makes some good points about how designing for the Web is a different discipline than print design. He addresses one of my pet peeves of an over reliance on Flash that I have observed many print designers use. It is a valuable article for any print designer wanting to expand to the Web. As a Web designer I found it an interesting read.

The prerequisite for doing something meaningful with any of these skills —€” HTML, CSS, Flash or whatever —€” is first embracing the medium as something different from print. Indeed, there’€™s no point in learning these skills unless as a print designer you’ve made a prior shift in your understanding of how design works in digital media. Specifically, come to grips with the fact that, on the Web, design is not a method for implementing narrative, as it is in print, but rather it’€™s a method for making behaviors possible.

I liked how he makes the distinction between print and Web design.

  • Print design is a method for implementing narrative
  • Web design is a method for making behaviors possible

The Web is about interaction and behavior. It is a fundamental paradigm that anyone working in the Web needs to understand and embrace.

For me, one of the ways that I still need to embrace the medium is in the area of typography (see related post). I am still seeking too much control and need to embrace the fluidity of the medium. But I am embracing it and looking to grow more in this area.